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History Of The Blog:

This blog was started in May 2007 as a way to extend the research at my PhD thesis. I use it as my scratch pad, the place where I'm developing, hopefully with your help, the ideas that surround and support the book.
Most ot the time I will write on topics related to my ongoing research for my PhD thesis ranging from product design and pricing to new business models or changing consumer behavior.
The Thesis entitled "Impact of the digitalisation on the business models of the media entertainment industry - a theoretic and empiric analysis of the developement in the area of pricing and product policy" (working titel) will be published in 2010 at the the Vienna University of Economics and Business Administration (WU Wien). The goal was to provide more timely, personal insights into the impact of the digitalisation on entertainment industry or media and to engage blog readers in a conversation.

The name digitalwaveriding is a reference to the digital wave of innovation that is rolling over the media and entertainment industry at the moment and in the last years. I'm going to document what I see, will try to identify some new developments and strategies and try to understand what’s happening.
I welcome your thoughts, ideas, suggestions, and of course, criticisms.
Feel free to reach out to me (contact).

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About Me:

My name is Thomas Schinabeck. I studied business administration with main focus on Marketing and Information Management and New Media at the Ludwig Maximilians University in Munich. During my studies I was working as intern or freelancer at media companies like MTV Networks and artist- and event agencys like ConTeam (now Max:Sense).
After my diploma thesis "Weiterentwicklung des Verwertungskettenmanagements bei der Bertelsmann Music Group" in cooperation with the Bertelsmann Music Group (BMG, now SonyBMG), I moved to vienna and started my PhD studies at the Vienna University of Economics and Business Administration (WU Wien) for the Institute for Management Information Systems.
In July 2005 I was having a break of the studies to take a Job at MTV Networks Germany in Berlin to work there for the Consumer Marketing department.
Since May 2007 I'm writing again at my thesis while still working and living in Berlin Kreuzberg-Friedrichshain.

Some numbers and facts ... that really count at the end of the year:

2008:
days on snow: 15
days on the mountain: 6
last concert: the notwist, melt festival
best concert: eels, volksbühne, berlin

2007:
days on water: 18
days on snow: 16
days on the mountain: 14
best concert: ben folds, postbahnhof, berlin.

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Conflicts Of Interest:

Currently I'm working for MTV Networks Germany, which is a part of VIACOM.
My comments and opinions expressed on this Weblog are based on my personal opinion and do not represent in any way the views of VIACOM or MTV Networks Germany. The views expressed by outside contributors and links to outside websites do not represent the views of me, Thomas Schinabeck.