Not so much to read here yet, but I promise I will add some more stuff soon.
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My Work:
My Ph.D. thesis tries to find an answer on questions like:
Which effect has
the digitalisation on the product trait and consumer behaviour?
And which consequences
has this for the product policy and pricing strategies of media companies?
Make that sense? We will see.
When I have done more writing on my Ph.D. thesis, this will be the place were you can read and comment some parts of the text. The idea is to use a page concept like this.
At the moment here
is actually just my diploma thesis and an presentation about pricing/bundling
in the music industry.
Please feel free to contact me, if you are interested in the work.
| Titel | Institute | Comment |
| Weiterentwicklung
des Verwertungskettenmanagements bei der Bertelsmann Music Group |
Institute
for Information Systems and New Media at
Munich School of Management (Ludwig-Maximilians-University Munich) |
See
the summary here. Sorry, it`s in German. |
| Bündelung statt Entbündelung - Eine These zur Preispolitik in der Musikindustrie | Institute for Marketing, at Munich School of Management, (Ludwig-Maximilians-University Munich) | A Presentation from 2004. See the Charts here. Sorry, only German. |
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BOOKS :
Some books I can recommend
to read.
This is not the bibliography
of the Ph.D. thesis, but just some books to the theme and worth to read.
And of course, there are other ways to buy books than on Amazon.
| Titel | Autor | Link | Comment |
| The
Long Tail |
Chris
Anderson |
Groundbreaking
book and bestseller, that shows very simple, very clear, a big change
in the economy of the digital age. A classic! |
|
| The Future of Competition | C.K. Prahald Venkat Ramaswamy |
Amazon | The book is about co-creating unique value with customers, using vivid examples of companies that are dicovering next practices. |
| The Future of Music: Manifesto for the Digital Music Revolution | David Kusek Gerd Leonhard |
Amazon | The book describes the digital revolution in the music industry and has very interesting thoughts... |
| Convergence Culture | Henry Jenkins | Amazon The blog |
Another classic! Media convergence is more than simply a technological shift. Convergence alters the relationship between existing technologies, industries, markets, genres, and audiences. |
| Customer Centricity | Adam Bird Thomas Künstner Gregor Vogelsang |
Amazon | The authors are working for Booz Allen Hamiltion.The book shows the chances for customer centric media companies. |
| Medien- und Internetmanagement | Bernd W. Wirtz | Amazon | A basic overview to the media industry in Germany. |
More to come soon...
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Papers :
Some Studies,Research Papers...
Not much yet, adding
more soon...
| Titel | Autor | Link | Comment |
| Global
Entertainment and Media Outlook: 2007-2011 |
PricewaterhouseCoopers |
A
leading entertainment and media industry forecast. |
|
| Digital Music Report 2006 | IFPI | Overview for the Digital Music Market | |
| Interactive content and convergence: Implications for the information society | European Commission:
Screen Digest Ltd, CMS Hasche Sigle, Goldmedia GmbH, Rightscom Ltd |
The study identifies and assess the impact of the potential roadblocks of any kind that may hinder the exploitation of digital content across new distribution platforms and technologies. | |
| Peer-to-Peer File Sharing and the Market for Digital Information Goods | Ramon Casadesus-Masanell,
Andres Hervas, Jordan Mitchell |
link | The paper explores peer-to-peer networks and competition between organizations with different business models. It examines how P2P networks affect the competitive advantage of a proprietary system such as iTunes |
| Konvergenz oder Divergenz? Erwartungen und Präferenzen der Konsumenten an die Telekommunikations- und Medienangebote von morgen | IBM | Für Deutschland
repräsentative Primärerhebung im Hinblick auf die Telekommunikations-
und Medienangebote der Zukunft. |
|
| German Entertainment & Media Outlook | PricewaterhouseCoopers | link | Die Studie analysiert die Entwicklung von zwölf Segmenten der Unterhaltungs- und Medienbranche in Deutschland von 2001 bis 2005 und liefert Prognosen für die Jahre 2006 bis 2010. |
| The
Rise of Lifestyle Media Achieving Success in the Digital Convergence Era |
Vinod Baya John du Pre Gauntt |
This report analyses the impact of convergence on the video content, communications, advertising, and audience measurement industries. | |
| European Internet Music Forecast, 2006 to 2011 | Mark Mulligan, Jupiterresearch | link | Short concept
report, with the key questions: How big will PC digital music revenues
be in 2011? Which country-level differences will exist in the market? |
