This blog was started in May 2008 as a way to extend the research of my PhD thesis. I use it as my scratch pad, the place where I try to develop, hopefully with your help, some ideas that surround and support the book.
Most ot the time I will write on topics related to my ongoing research for my PhD thesis, ranging from product design and pricing to new business models and changing consumer behavior. The goal is to provide, more timely, personal insights on the impact of the digitalisation of the entertainment industry.
My PhD thesis entitled “Impact of the digitalisation on the business models of the media entertainment industry - a theoretical and empirical analysis of the developement in the area of pricing and product policy” (working title) will be published at the Vienna University of Economics and Business Administration (WU Wien).
The name digitalwaveriding is a reference to the digital wave of innovation that is rolling over the media and entertainment industry over the last few years. I’m going to document what I see, identify some new developments and strategies, and try to interpret what’s happening.
I welcome your thoughts, ideas, suggestions, and of course, criticisms.
Feel free to reach out to me (Twitter, Skype: digitalwaveriding.com, Mail: thomas at digitalwaveriding dot com)
My name is Thomas Schinabeck, I studied Business Administration, focusing on Marketing, Information Management and New Media at the Ludwig Maximilians University in Munich. During my studies I was working as an intern or freelancer at media companies like MTV Networks and artist and event agencies like ConTeam (now Max:Sense).
After my diploma thesis “Weiterentwicklung des Verwertungskettenmanagements bei der Bertelsmann Music Group” in cooperation with the Bertelsmann Music Group (BMG, now SonyBMG), I moved to Vienna and started my PhD studies at the Vienna University of Economics and Business Administration (WU Wien) for the Institute for Management Information Systems.
In July 2005 I took a break from my studies to take a job at MTV Networks Germany in Berlin to work for the Consumer Marketing department.
In May 2008 I resumed writing at my thesis while still working and living in Berlin (Kreuzberg, Germany) as digital brand strategy consultant.
Currently I’m working for several clients like MTV Networks Germany, Leotainment GmbH (on behalf of Microsoft Germany), PEZ International and some more.
My comments and opinions expressed on this weblog are based on my personal opinion and do not represent in any way the views of any clients. The views expressed by outside contributors and links to outside websites do not represent the views of me, Thomas Schinabeck.